This concept project explores a reimagined digital experience for Gentle Monster, a brand known for its avant-garde fashion and artistic storytelling. The goal was to create a more immersive and editorial-driven e-commerce experience that blends product exploration with artistic expression. The redesign focuses on two key pages: the Homepage and Product Detail Page, emphasizing cinematic motion and fluid transitions that reflect Gentle Monster’s experimental identity. Every design element, from the layout rhythm to the micro-interactions, was crafted to evoke curiosity and translate the brand’s offline art-gallery vibe into a digital environment.