Chê Phim is Vietnam’s first social platform for movie enthusiasts, where users can log, review, and share their cinematic taste.
We designed and developed a unified web and mobile experience that blends community interaction with personal expression.

Our goal was to create an interface that feels cinematic yet minimal, focusing on user emotion, smooth interaction, and scalability for thousands of active users.

We began by defining the product vision and analyzing user behavior to shape a clear UX architecture focused on discovery and personal expression. The interface was crafted with a cinematic yet minimal aesthetic, blending dark tones and smooth motion to evoke the feeling of being inside the screen. Our development team built the web and mobile versions using Flutter and Supabase, ensuring scalable performance, seamless authentication, and real-time data sync. The result is a production-ready MVP that combines thoughtful design, robust technology, and emotional storytelling, currently running in stealth mode as the team prepares for official launch in Vietnam.